![]() However, a carefully crafted influential strategy can bring you more satisfactory results in the long run than just complying with ongoing marketing trends. Marketing trends are called trends for a reason – they target current popularity, and can garner immediate success. A successful influencer campaign is when both sides are satisfied with the cooperation. In an era when influential recommendations are something users highly appreciate, making sure you find the right influencers is more important than ever.īesides this, make sure both you and your influencer are satisfied and happy with your collaboration. Remember, influencers should help build trust in your brand, not ruin it. Suggested Read: How to Find Micro Influencers on Instagram to Boost Sales ![]() Do you believe this influencer is the right option for your brand? Or imagine contacting a well-known food blogger – this is obviously someone who frequently posts food images, visits different restaurants and writes reviews on different meals.īut, you’re selling athletic wear and you want to promote a healthy lifestyle and a proper, balanced diet. Suggested Read: Using Hashtags to Find Influencers on Instagram, Twitter, and Facebookįor example, what if an influencer that you’re considering to propose a collaboration to, has been known to collaborate with competitors, or tends to promote and accept EVERYTHING that is offered to them?ĭo you think this would make your brand be recognized, valued or appreciated? It’s not that these things are irrelevant, it’s just that there’s much more to it. And this is the key thing when starting your influential marketing campaign – to find the proper influencer(s).ĭon’t get carried away by the number of followers an influencer has, or what they’ll demand as compensation (some pay influencers, or give them a free product, others may do both). The whole point of influencer marketing is to find influencers suitable for your brand so that they can promote it for you. In fact, influencer marketing is expected to become a $5-$10 billion industry by 2020. Influencer Marketing is Still Going StrongĬontrary to popular belief, influencer marketing isn’t dead. Your task is to give them what they want.ģ. Just put yourself in their shoes for a second – would you enjoy any social media platform without visual variety or image originality? Incorporating visuals in your strategy can be challenging, but visuals resonate with current marketing trends and they simply are what users prefer. Suggested Read: 10 Mistakes in Your Visual Content Strategy Visual content adds value to your written content, helps increase engagement, and provides a more meaningful user experience. Yes, users appreciate consistency and continual work and efforts, but they cherish spontaneity too! Visuals You Can Use on Your Social Media Platforms Suggested Read: Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement Iif you’re on YouTube, go live every so often! If you’re using Instagram, don’t skip IGTV if you’re frequently posting on Facebook, don’t just post images or longer texts, post infographics as well as image quotes. The best option is to use several visual strategies that fit your brand’s needs and that you feel comfortable with. The downside is, with such a vast number of visual tools to choose from, it can be tricky to pick the right one. Making visuals part of your everyday social media strategy can truly change the way customers perceive you and your brand.Īnd with the availability of visual tools today, it’s easier than ever! Visual content is a breath of fresh air in an otherwise monotonous and quantity-driven content production. ![]() Pinterest generates more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.Publishers who use infographics grow in traffic an average of 12% more than those who don’t.40% of people will respond better to visual information than plain text.90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ![]() Using visual content improves overall marketing trends, and it can do wonders for your social media engagement.ĭon’t just take our word for it – take a minute and consider the following visual content statistics: The focus on visual content is needed now more than ever. ![]()
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